• Purity & Composition: Platinum jewelry is typically made of 95% pure platinum, making it one of the purest precious metals used in fine jewelry.
• Color: Naturally a rich, silvery-white metal that does not require plating to maintain its color. It has a cool, elegant tone that enhances the brilliance of diamonds.
• Durability: Platinum is extremely dense and heavy. While it can develop a natural patina (a soft luster) over time, it doesn’t lose metal when scratched—metal is only displaced, not worn away. Jewelers can polish it back to a high shine at any time.
  Weight & Feel: Heavier than gold, giving it a more substantial feel on the hand. Many customers describe platinum as “solid” or “luxurious” because of its weight.
• Hypoallergenic: Because of its purity, platinum is naturally hypoallergenic and safe for sensitive skin.
• Price: Platinum is rarer and denser than gold, often making it more expensive. However, its durability and prestige make it a lifelong investment.
  
  Best For: Those who want a naturally white, durable, and prestigious metal that enhances diamonds and requires minimal upkeep over the years.

Unlike platinum, gold must be alloyed with other metals for strength. 18k gold contains 75% pure gold and 25% alloy metals, making it both precious and durable enough for everyday wear while retaining a rich color.

Yellow Gold (18K)

• Color: Warm, classic golden hue—the natural color of gold enhanced by alloys like copper and silver.
• Style & Symbolism: Traditional, timeless, and elegant. Yellow gold pairs beautifully with vintage-inspired designs or for those who prefer a warmer tone.
  Durability: Stronger than 22k or 24k gold (which are too soft for jewelry), yet softer than 14k. Still excellent for fine jewelry when cared for properly.
• Maintenance: Holds its color naturally without plating. Requires occasional polishing to maintain luster.

White Gold (18K)

• Color: Achieved by alloying yellow gold with white metals like palladium or nickel. Finished with a thin coating of rhodium (a platinum-family metal) to give it a brilliant, mirror-like white shine.
• Style & Symbolism: Modern, sleek, and versatile. Complements diamonds beautifully for a clean, icy look.
• Durability: Very durable, but the rhodium plating can wear over time, requiring re-plating every 1–3 years depending on wear.
• Maintenance: Needs upkeep to maintain its bright white finish, but many customers appreciate the affordability compared to platinum while still enjoying a similar look.